Many brands use factory standard frame geometry-often throwing their logo on whatever frames their factory has available at the time. We think you should have a frame that's designed more methodically, so that when you get your seat and handlebars just right, everything else will fall into place.

That's why our bikes are designed with input from industry expert Grant Petersen (Rivendell Bicycles), whose design ethos can be seen in most of our models. Grant is widely known in the cycling community for opposing complicated design and slavish prioritization of speed, light weight and racing-led fashion — over tradition, comfort, and durability. With his assistance, we've agonized over millimeters of frame geometry to ensure that you have a bike that'll assuredly be a pleasure to ride. 

Not all wheels are created equal. Ours offer hubs with sealed bearings, which not only afford a smooth ride, but also keep water from rusting the wheel from the inside out. Our rims are double-walled for twice the durability, and offer a machined brake surface for smoother stops. To protect our tires against flats and our rims against damage, nylon rim strips are standard on all our bikes, and all models are come stock with puncture resistant protection.

You'll be hard-pressed to find another brand putting as much thought into their wheels as we do. Technical details that a casual rider might never notice make a world of difference in the comfort, reliability, and cost of maintenance of a bicycle.

At Brooklyn Bike Co., we say: Enjoy your ride. Let us worry about the details!